Improve the experience of their existing solution to further stand out from competitors, thereby reducing the bottlenecks for new customers to access them.
FSDH Asset Management, a prominent asset management bank based in Lagos, Nigeria, sought to revolutionize their services to further make them stand out in a crowded market of several financial investment solutions.
FSDH Asset Management had chosen to design a digital dashboard and they kicked that off first with their mobile app and now a web dashboard that compliments their new mobile app.
In my role on this project, I played a crucial part in not just designing a solution but solving problems before they became one alongside another designer; Deborah Bashorun.
.... from financial savings apps to bank mobile apps, cryptocurrency exchange platforms, loan apps, micro-credit platforms, and several others, the investment ecosystem has witnessed a huge shift with the rise of digital platforms.
Study shows that the digital investment market in Nigeria is projected to grow by 17.6%, resulting in a projected total amount of US$7bn by 2027.